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It all started in 1968

It all started in 1968


Dr Parashu Ram Singh, a young scientist armed with a PhD degree in Medicinal Chemistry from BHU in 1962 moved to Sydney, Australia where he worked as Chief Chemist, R&D and Quality Control at Bayer Leverkusen from 1964 to 1969. He migrated to Canada in 1970 and later became its permanent resident. He continued his research in the field of cosmetology while working with leading companies of Canada including Elizbeth Arden where he worked as Head of Production, R&D, and Quality Control for 20 years. When leading cosmetologists of the World including him as member of American Society of Cosmetic Chemists were discovering the benefits of amino acids for skin care products, Dr Parashu Ram Singh decided to explore and unravel the mysteries of Ayurveda for skin care. His research led him to conclude that fruits such as mango, tamarind, amla, and tomato, and several herbs found in Indian subcontinent are very rich in natural amino acids and form the backbone of ayurvedic skin care system. It was by then conclusively established that skin care products made with amino acid rich ingredients were several times more powerful as skin nutrient, anti-oxidant, and exfoliator. Dr Parashu Ram Singh combined the modern technology of skin care products with ayurvedic skin care system and decided to design and develop products under brand name aaranyaa and set up Vedic Natural Care Pvt Ltd. in 2011 in India to manufacture aaranyaa products. And thus began the continuous journey of aaranyaa with the mission to keep developing effective and natural products using latest technologies along the way.